TOP SEO AGENCY FOR THE TRAVEL INDUSTRY

EVERY TOUR A MARKETPLACE SELLSFOR YOU COSTS UP TO A QUARTEROF IT. DIRECT BOOKINGS KEEP THAT.

LET'S TALK

TRUSTED ACROSS THE TRAVEL INDUSTRY

PROVEN RESULTS

Reported in direct bookings, not impressions.
WE KNOW TRAVEL SALES

Marketplace commission, agent margin and what a direct booking is worth.
AHEAD OF SEASON

Ranked before the season opens, not halfway through it.
CLEAR REPORTING

Plain monthly numbers. No dashboard homework.

SEO SOLUTIONS FOR TRAVEL

TECHNICAL SEO AUDIT

Booking widgets in iframes, expired departures, copied supplier text.

ITINERARY PAGES

One page per tour: days, price, next departures. Your words, not the supplier’s.

DIRECT BOOKING STRATEGY

Win back the traveller the marketplace is renting you.

DESTINATION CONTENT

Earn the traveller months before they are ready to pay.

SEASONAL PLANNING

Published and ranking by the time people start researching.

GOOGLE BUSINESS & MAPS

Your office or meeting point, on the map before your site even loads.

REVIEWS & REPUTATION

Google and Tripadvisor reviews, answered fast and working for your rankings.

MULTI-LANGUAGE SEO

One page per market with hreflang set, so no two compete.

LINK BUILDING & TRAVEL PR

Links from travel press, guides and tourism boards.

SPEED & CORE WEB VITALS

Photo-heavy tour pages that load on a phone in a hotel lobby.

SEO PROTECT

Guards your rankings against penalties, scrapers and negative SEO.

SEO 911

Direct bookings fell off a cliff. We find out why today, not next season.

MORE
DIRECT BOOKINGS

LESS PAID
IN COMMISSION

DEPARTURES
THAT FILL UP

THE LBL DIFFERENCE: SEO BUILT FOR TRAVEL

Technical SEO, itinerary pages and destination content, aimed at the traveller still choosing where to go and the one comparing your tour against three others.

DIRECT-FIRST
STRATEGY
DESTINATION-LED
CONTENT
MEASURABLE
RESULTS
WHITE-HAT
ONLY
DEDICATED
PARTNERSHIP

COMMON QUESTIONS ABOUT OUR SEO FOR TRAVEL

How is SEO different for tour operators and agencies?

Your main competitor is not the agency down the road. It is Viator, GetYourGuide and the big OTAs, and you will not outrank them for tours in Lisbon. What you can win is the specific search: a seven-day walking tour of the Dolomites, a small-group trip to Oaxaca in November, your own name. Those searches come from people who already know what they want, and they book direct.

Is chasing direct bookings really worth it?

Run the arithmetic on your own numbers. A marketplace usually keeps between twenty and thirty percent of a tour, and an OTA package leaves less margin than that. If organic brings even a modest share of your bookings direct, it pays for the work several times over, and the traveller’s email is yours for the next trip rather than the marketplace’s.

Should we come off the marketplaces?

No, and anyone telling you otherwise has not sold a tour. The marketplaces are how most people find you the first time. The point is not to leave them. It is that when someone finds your tour there and then searches your name, they land on your site and book with you, not on a reseller’s page with your photos on it.

Our tour descriptions come from the supplier. Does that matter?

Yes. The same supplier text sits on fifty other agency sites, and Google shows one of them. It is rarely yours. Rewriting every itinerary is not realistic, so we start with the ten that sell most and give each one a day-by-day, a clear price and something only you can say about it.

What happens to a tour page once the departure has passed?

Nothing, if it is built right. The itinerary keeps one permanent address and the dates update underneath it. Most sites do the opposite: a new page for every departure, deleted when it sells out or the date goes by, and every ranking it earned goes with it. When a tour is retired for good, its page is redirected to the closest one you still sell.

What do you need from us to start?

Access to your site, analytics and Search Console, which booking system you use and how it is embedded (FareHarbor, Rezdy, Bokun or your own), and your real bookings split by channel. That last one matters most. Without it we cannot show you what a direct booking is actually worth to you.