TOP SEO AGENCY FOR GYMS

EVERY JANUARY YOUR WHOLETOWN SEARCHES FOR A GYM NEARME. BE THE ONE ON THE MAP.

LET'S TALK

TRUSTED BY GYMS AND STUDIOS

PROVEN RESULTS

Reported in trial passes and sign-ups, not traffic.
WE KNOW FITNESS

Seasons, churn and what a member is worth over a year.
READY BY JANUARY

Ranking in November, when it still costs nothing.
CLEAR REPORTING

Plain monthly numbers. No dashboard homework.

SEO SOLUTIONS FOR GYMS

TECHNICAL SEO AUDIT

Booking widgets Google cannot read, thin class pages, slow galleries.

LOCAL SEO

Gym near me, in every neighbourhood you draw members from.

SEASONAL PLANNING

January and pre-summer pages, live and ranking months ahead.

TRIAL PASS FUNNEL

A free pass one tap from the search result, not a contact form.

CLASS SCHEDULE PAGES

Every class on a page Google can read, not locked in an iframe.

REVIEWS & REPUTATION

More reviews from members who just hit a PR, answered fast.

GOOGLE BUSINESS & MAPS

Hours, classes and photos that win the map pack.

MOBILE FIRST

Built for the phone someone checks between sets.

LINK BUILDING & LOCAL PR

Links from local press, races, clubs and events.

SPEED & CORE WEB VITALS

Pages that load before the free-trial urge wears off.

SEO PROTECT

Guards your rankings against penalties, scrapers and negative SEO.

SEO 911

Sign-ups dropped off a cliff. We find out why today, not next January.

MORE
TRIAL PASSES

MORE
REVENUE

TOP 3
IN THE MAP PACK

THE LBL DIFFERENCE: SEO BUILT FOR GYMS

Local SEO, class pages and seasonal planning, aimed at the person who decided on New Year's Eve and is picking a gym on their phone the next morning.

MEMBER-FIRST
STRATEGY
SEASON-READY
CONTENT
MEASURABLE
RESULTS
WHITE-HAT
ONLY
DEDICATED
PARTNERSHIP

COMMON QUESTIONS ABOUT OUR SEO FOR GYMS

How is SEO different for gyms?

Almost every search is local and almost every one says near me. That means the map pack decides it, not your homepage, and the map pack rewards proximity, reviews, photos and a listing that is kept up to date. The other difference is timing: people pick a gym in January and before summer, and the rankings have to be in place before the rush, not during it.

When should we start?

Three months before the season you care about. Local rankings move in weeks, not days, and the January searches start on the first of the month. A gym that starts in December is chasing a rush it has already missed. Start in September or October and you are on the map when your town decides.

ClassPass and the aggregators rank above us. Can we beat them?

On spinning class in your city, often not, and you do not need to. The aggregators bring people who would never have found you. What you can win is your own name, your neighbourhood and your discipline: boxing gym in a particular district, reformer pilates near a particular station. Someone who finds you on an aggregator and then searches your name should land on your site and buy a membership, not another drop-in.

Our class schedule is in our booking software. Does that matter?

Usually, yes. Most booking widgets load inside an iframe, and Google reads the page around it and not the schedule inside it. As far as search is concerned, you have no classes. We give each class type its own page with times, level and coach, and keep booking where it is.

We have several locations. How does that work?

One page and one Google Business Profile per location, each with its own photos, coaches, class mix and reviews. Location pages that only change the address are the fastest way to rank for none of them. We start with the site that has the most room to grow and roll out from there.

What do you need from us to start?

Access to your site, analytics, Search Console and Google Business Profiles, which booking software you use, and where your new members say they found you. That last one matters most. Without it we cannot show you what an organic member is actually worth to you.