TECHNICAL SEO AUDIT
Slow galleries, broken booking links and pages Google cannot read.
THEY CHOOSE WITH THEIR EYES, THENREAD THE REVIEWS. BOTH HAPPENBEFORE THEY REACH YOUR SITE.
Reported in bookings taken, not impressions.
Colour, extensions, nails and what a chair-hour is worth.
Every street your clients will realistically travel from.
Plain monthly numbers. No dashboard homework.
Slow galleries, broken booking links and pages Google cannot read.
Own the local three-pack for every treatment you offer.
The photos, hours and services that decide it before your site loads.
Your work found and indexed, not buried inside a slider.
A page per service, written the way people actually search for it.
Your team found by name, so the following follows them here.
More five-star reviews, answered fast and working for your rankings.
Stop handing the client and the ranking to somebody else.
Ranked before wedding and party season opens, not during it.
Fast pages for someone booking from a phone on the bus.
Guards your rankings against penalties, scrapers and negative SEO.
The chairs sat empty this month. We find out why today, not next season.
MORE
BOOKINGS
CHAIRS THAT
STAY FULL
CLIENTS WHO
COME BACK
Technical SEO, local search and treatment-led pages, pointed at the people already looking for the work you do, a few streets away.
Almost all of it happens before anyone reaches your website. Someone searches a treatment, looks at the photos in the map pack, reads a few reviews and books. That makes your Google Business Profile, your pictures and your reviews worth more than your homepage, and a page about balayage in your town beats a general page about balayage every time.
It is convenient and it costs you two things. The booking page ranks for the platform rather than for you, and at renewal the client is theirs. We are not going to tell you to drop it overnight. We get your own pages ranking for the searches that matter, so the platform becomes one way in instead of the only one.
They affect whether anyone clicks, and that affects rankings. A profile with current photos of your own work gets picked over one with stock images or nothing. We also make sure the galleries on your site can be read and indexed, rather than sitting inside a slider Google never sees.
Yes, and most salons miss it. People search stylists by name and follow them between salons. A proper page for each of your team, with their work and the treatments they do, catches those searches and points them at the salon rather than at a personal profile somewhere else.
Map pack and profile work can move within four to eight weeks. Competitive treatment pages usually take three to six months to settle. We report calls and bookings from the first month so you can watch it build instead of waiting in the dark.
Access to your site and Google Business Profile, a list of the treatments you genuinely want more of, and a folder of recent photos of your own work. The photos matter more here than on any other kind of site we build.
SEO field notes, growth breakdowns, web strategy, and operator-first ideas from Laid Back Llama®. No fluff. No spam. Just useful moves.
GET THE NOTES
Actionable ideas to improve visibility, trust, and growth.